HGTV Magazine's Official Launch Issue To Hit Newsstands May 29
NEW YORK, May 29, 2012 – The June/July issue marks the official launch of HGTV Magazine, a new home lifestyle publication from Hearst Magazines and HGTV. Following two successful test issues in October 2011 and January 2012, the June/July issue hits newsstands nationwide today with a cover price of $3.99. The issue will also be available for download on Zinio, B&N Nook, Kindle and Apple Newsstand this week.
The launch issue focuses on quick, colorful makeovers for maximum impact around the home and features familiar HGTV network stars such as Sabrina Soto, Emily Henderson and Chip Wade. Plus, editors demonstrate how to salvage unique yard-sale finds, paint like a pro, create a stylish outdoor room on a budget and more. Readers also get a sneak peek at the contestants from season seven of HGTV Design Star, premiering tonight at 9 pm EST on HGTV.
“We’re thrilled to be moving forward after readers responded so well to our first two test issues,” says Sara Peterson, HGTV Magazine’s editor in chief. “HGTV Magazine is all about creating a happy home. We give readers lots of insider tips from HGTV hosts and focus on fun, fast makeovers that make a big difference all around your home."
Under the leadership of HGTV Magazine Publisher/Chief Revenue Officer Dan Fuchs, the magazine is attracting advertisers across numerous categories, including home decorating, building supplies, retail, food, financial services, automotive and beauty for the June/July debut and the rest of the year. The rate base for the issue is 450,000, one of the largest consumer magazine launches in the past decade.
“The magazine has struck a chord with advertisers not only because it leverages the power of the HGTV brand, but also because it has created a new category of what we call ‘home lifestyle’—merging great accessible decorating ideas with advice about all the other issues that relate to your home, from shopping and real estate to entertaining and gardening,” Fuchs says.