PrintMedia 10/20/00 Red Kite Studios shoots the breeze from a newly digital vantage.
If you were to model yourself after a famous kite flier, which would you choose: Ben Franklin, who combined silk and string with a metal key to conduct electricity in 1752, facilitating numerous enlightened achievements; or good ol' Charlie Brown, alleged blockhead and chronic victim of a kite-eating tree?
Good grief, Poor Richard, it's a no-brainer!
Agreeing that innovation always beats frustration, the three photographers and three stylists operating Red Kite Studios, Tampa, FL, recently "pulled a Franklin" of sorts, using digital photography to give their studio a charge.
Founded five years ago, Red Kite established itself as a successful film-based business specializing in jobs for small catalogs and advertising materials.
So, why mess with success? "We believe that digital is the wave of the future," declares Red Kite photographer Dave Spataro. "Our clients were looking for [digital], and we wanted to offer it before anyone else [in our area] did." By supplementing its proven capabilities, Red Kite expected to rise above the competition.
In mid-1999, Red Kite Studios began leasing a Sinar digital camera system—comprising a Sinarback digital back, Sinar p2 view camera and Sinarcam2 digital shutter—from Sinar Bron Imaging, Edison, NJ. The experiment worked.
"We were really impressed with the output resolution, and the final image quality we achieved as a result," Spataro relates.
That's not to say that digital is absolutely better than film (or vice versa), he notes: "You can't do a straight comparison. Each medium has its pros and cons.
"Digital affords faster turnaround, which clients love," Spataro asserts. "A client can look over my shoulder at the monitor and approve shots during the shoot itself, for example. We can also do a lot of on-the-spot editing, which saves more time."