Spataro does advise graphic designers and production coordinators to be aware of the size of the files they're receiving, noting that the Sinarback produces 24MB files in 16-bit mode. "Some cameras may produce a smaller file," he says. "And some are deceiving: They claim to produce a 20MB file, but that's interpolated, so if you want to enlarge the shot, you can't."
The studio spent nearly six months using film to back up its digital efforts.
"We were probably too cautious," Spataro admits, "but it was really important to us that we and the clients feel completely comfortable [foregoing] film." Presently, Red Kite is shooting approximately one third of its work digitally, with some clients now 100 percent film-free. The camera is already paying for itself, Spataro adds. The studio sends images to clients on CDs or via FTP.
"Digital photography is great," Spataro declares. "You can upload images anywhere, it's environmentally safe, and it becomes even more attractive when the price of film and processing go up."