Hitting Them Out of the Park
Lucy Danziger, Editor-in-Chief of Self magazine, says she loves it when “someone comes into a meeting and says ‘I have an idea.’ That’s where it starts,” she says. “That’s the ‘at bat.’”
Danziger, now also President of the Board of Directors of the American Society of Magazine Editors (ASME), asked member magazines what their home run was for the year. With thanks to Danziger and the ASME, here is a selection of their replies. Find tips for refreshing your publication in these magazine highlights from the year that was!
- Lynn Rosen
Each issue now contains a “Just For You” section customized for the reader’s stage in her pregnancy or new motherhood.
Ladies’ Home Journal
Several columns and articles feature socially-generated content, letting readers become co-creators of the magazine.
MySlate is a new tool that lets you track your favorite parts of Slate.
Top-to-bottom redesign: new content, new design, new logo.
March redesign exemplified Carmel Snow’s famous maxim: “a dash of daring.”
Rodale/Men’s Health will relaunch Best Life as a newsstand special.
Moves into television with GDTV.
Drop 5 LBS weight loss program now a TV show on the Cooking Channel.
Martha Stewart Living
American Made spotlights entrepreneurs changing the face of food, design, gardening, technology, and crafting.
Rocked the 2012 presidential campaign by exposing the Romney “47%” quote.
Delivered back-to-back cover interviews with the Romneys and the Obamas, generating over 867 million media impressions.
Take Your Child to Vote campaign urges readers to share a picture of their kids at the polls.
Better Homes and Gardens
The New Yorker
Realsimple.com has more referrals from Pinterest than any other source other than Google, and social media traffic grows by 500%.
Created the first-ever social diet app on Facebook; uniques go up to a record 4.5 million.
Top magazine on Instagram.
User-generated Community section: 2,000+ contributors, 5,800+ posts, 150,000+ page views.