Cover Story: Why Are Some Magazines Thriving?
"Hoffman Media, in the future, is going to grow to its own water level, because we are very aggressive in our growth, but as a smaller company we also have to be very prudent. Growth can be hazardous to your health if it is not managed," she notes. "We almost saw that with [Cooking With Paula Deen].
"Where would I like to see Hoffman?" she continues. "Heck, we ought to just buy everybody in the country and be the biggest there is. But the bottom line is, we're the little engine that could, and we just keep right on going. We're a very strong, medium-sized publishing company, and that's a good place to be."