House Beautiful Debuts First-Ever Integrated Advertiser/Editorial Mobile Content with Glidden Paint
“We were excited when Hearst presented the Digimarc concept,” said Rob Horton, vice president of marketing for Akzo Nobel Paints LLC, makers of Glidden Paint. “The Glidden brand doesn’t necessarily abide by traditional paint advertising conventions. Instead, we look for those marketing opportunities that are disruptive, unexpected and true to the brand voice. At the same time, though, any advertising medium must work toward getting do-it-yourselfers going by moving them from inspiration to action. Digimarc accomplishes all of this. Their visualization platform is undeniably Glidden.”
“Digimarc Discover gives advertisers unlimited possibilities to target consumers with a wide array of experiences through their mobile devices,” said Bruce Davis, CEO of Digimarc Corporation, a leading innovator and provider of enabling technologies that create digital identities for all forms of media. “House Beautiful and Glidden have taken a groundbreaking step forward with this innovative campaign, and we are very pleased that they have chosen to embrace our technology to create engaging print-to-mobile experiences for consumers.”
About Digimarc and the Digimarc Discover Platform
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to “see, hear and understand” the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.
The Digimarc Discover™ Platform enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Publishers and others can embed digital watermarks into content using the Digimarc Online Services Portal (OSP). Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, etc. The Digimarc Discover mobile applications are available for licensing and can be integrated into existing applications; more information can be found at www.digimarc.com/Discover.