HSN and House Beautiful Magazine Partner to Launch the 'House Beautiful Marketplace' Exclusively at HSN
NEW YORK and ST. PETERSBURG, FL, April 16, 2012—Leading multichannel retailer HSN and House Beautiful magazine, one of America’s leading shelter publications, today announced the debut of the “House Beautiful Marketplace.” Launched across HSN’s multiple platforms via HSN.com/HBMarketplace and HSN Mobile on April 13 and launching on TV on April 17, the “House Beautiful Marketplace” will be a stylish décor destination offering thousands of home furnishing items, including an impressive array of furniture, lighting, rugs, wall art and accessories.
The extraordinary collection of market finds will span a variety of design styles, from classic to modern. Each month, the House Beautiful Marketplace on HSN.com will feature “House Beautiful Picks”—items hand selected by the magazine’s editors who will contribute exclusive editorial content, advice and inspiration to help customers make their home beautiful.
During HSN’s Spring Home Design Event from April 17–19, the “House Beautiful Marketplace” will debut on HSN TV with House Beautiful Editor-in-Chief Newell Turner appearing to offer his take on the latest trends in home design.
“The ‘House Beautiful Marketplace’ further establishes HSN as a ‘go to’ destination for compelling design and décor items and we are excited to be partnering with such a well-respected publication,” said Chris Nicola, HSN’s Senior Vice President of Merchandising, Home Design and Improvements. “The HSN consumer is always looking for unique shopping experiences that delight and entertain, so we know she will appreciate the incredible collection of products we’re offering that speak to today’s trends.”
"House Beautiful is the most trusted resource in home décor, and we are thrilled to partner with HSN, where consumers can browse thousands of products offered at a great value. Our editors will also help you with monthly editors’ picks,” said Turner. “HSN gives us an engaging new way to connect with readers. Our goal with the ‘House Beautiful Marketplace’ is to inspire and make it easier than ever to find the perfect furnishings for your home.”
The “House Beautiful Marketplace” partnership leverages HSN’s position as an industry leader in transactional innovation to allow consumers to shop on-air, online or via their mobile device. Trends and insight found in the most recent House Beautiful issue will be incorporated across all of HSN’s platforms, with Turner, senior editor Orli Ben-Dor and other top editors making special appearances.
For more information on the upcoming launch of “House Beautiful Marketplace,” please visit HSN.com/HBMarketplace.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website—hsn.com—is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
About House Beautiful
House Beautiful (www.housebeautiful.com) is a leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. Readers can also interact with the brand on the digital front, with House Beautiful mobile (m.housebeautiful.com). In addition to its U.S. flagship, House Beautiful publishes two editions around the world. House Beautiful is published by Hearst Magazines, the largest publisher of monthly magazines in the U.S. (ABC 2011), which reaches 87 million adults each month (Spring 2011 MRI).