Entering the ‘Other’ World (Beyond Print)
Offering greater insight into print publishing’s future overall, Schalit says, “It seems there is a tendency to over-emphasize the evolutionary nature of digital media. What I think will happen is that media itself will become diversified in terms of formats. We’ve been in a recession for several years, and my sense is there will be a new generation of print publications when the economy strengthens and older magazines that may have suffered may find themselves looking at larger circulations.
“In the end, the fact remains that format diversification will be permanent,” says Schalit. “I believe print and digital magazines and other forms will all be available to consumers.”
Sharon Cole is a Philadelphia-based freelance writer.