BoSacks - The Profit Prophet: Do We Still Really Need Publishers?
Now, there are certainly some things these writers would be lacking, including the services of a trained editor and the creativity of an art staff, to name just two. But global creative freelancers could take care of that. The only real missing component is an infrastructure that does two things—provides a payment platform and, at the same time, gives the authors a mechanism for visibility. But I would suggest that Amazon and Barnes & Noble have created just such a platform. And, if their royalty system is not sufficiently fair to the writers, then some other young, enterprising entrepreneur will invent just such a system.
You might say that this already has happened. With blogs, Web sites and RSS feeds, writers are reaching out to readers directly with no publisher intervention. I am just suggesting that, as we proceed into the digital future, the need for a publishing empire may not be as relevant as a PayPal system for our writers to be paid for the words they write. Admittedly, there are many flaws in this Writers Consortium proposal, but there are also enough grains of truth for us to consider it further.
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He also is the co-founder of the research company mediaIDEAS (MediaIdeas.net), and publisher and editor of a daily, international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator, and almost every other job this industry has to offer.