Come Together: Publishers Harness the Power of Community-Based Publishing
Bisnow president Ryan Begelman further explains: "One of the biggest things we're working on right now is our series of Escape retreats which are gatherings for top commercial real estate developers and investors. It's kind of like the TEDx conference meets commercial real estate. We expose them to content that is unusual, ideas that help improve them on a personal level, like how to improve their relationship with their children and their spouse. It's not about real estate."
Bisnow events are an extension of the brand: happenings that put the company's colorful content and authority to the forefront while providing necessary services, networking, and education to the community. Plus, it keeps Bisnow top-of-mind by creating experiences attendees won't soon forget.
"At Escape we provide events that take these 55-year-old guys and drop them into indoor skydiving and jet-packing. They'll talk about that more for the next 20 years than a dull trade show."