How Publishers Are Using Data to Build New Revenue Streams
On June 21st Publishing Executive will be hosting the Data, Insight and Revenue Summit in New York City, gathering media executives from Forbes, ALM Media, Foreign Policy, and more. The goal of this half-day summit is to provide attendees with strategies that will help them integrate data into their day-to-day operations and build new product offerings around the data they already collect.
The latter point will be discussed in a panel called “Harnessing Data to Develop New Products & Revenue Streams”. This session will dive into how publishers can utilize the data they’re already collecting to better understand and monetize their audiences. Publishing Executive is excited to announce that joining this panel will be David Saabye, chief digital officer of ALM Media, Chris Cotnoir, SVP and chief revenue officer at Foreign Policy, and Adam Reinebach, CEO and president of The Dolan Company. These executives will offer specific examples on how their companies have monetized data assets and launched new initiatives based on data insights. Check out the full panel description below.
The Data, Insight and Revenue Summit is free to attend for executives at publishing and media companies. To learn more about the summit and to register, visit the event page here. Any industry vendors or suppliers interested in attending should contact publisher Matt Steinmetz at firstname.lastname@example.org to learn more about sponsorship opportunities.
Harnessing Data to Develop New Products & Revenue Streams
Publishers have gotten much more sophisticated in capturing and managing audience data. This panel will reveal how industry leading companies are taking the mounds of data and using it to better understand, grow, and monetize their audiences. Speakers will discuss specific cases of how they’ve used data insights to develop new, profitable products and services.
David Saabye,Chief Digital Officer, ALM Media
Chris Cotnoir, SVP & Chief Revenue Officer, Foreign Policy
Adam Reinebach, CEO & President, The Dolan Company