How Salespeople Can Win the Battle for the Mind of the Modern Marketer
In this course Reboot Chief Media Alchemist and sales expert Andrew Davis provides a blueprint for reinvigorating your media sales in the modern era. It begins with educating brand marketers about the new online journey and how publisher-created content can drive that journey and grow an audience of loyal consumers.
In this video you’ll learn about:
The CMO Pizza (0:29) - The advertiser’s marketing pie continues to be sliced in more ways, with new products such as SEO, mobile, and native advertising eating into publishers’ share of marketing dollars. Davis explains how publishers can combat the shrinking of their marketing slice.
Rethinking the Sales Funnel (5:08) - The sales funnel is over 100 years old and in dire need of an update. Davis explains how the funnel looks today and where publishers should be inserting themselves on behalf of their clients.
Creating Moments of Inspiration (14:18) - The biggest asset publishers have to earn more marketing dollars today is their ability to create moments of inspiration through their content. Davis explains how moments of inspiration fit into the new consumer journey online and tactics publishers should implement to create them.
3 Marketing Battles of the Last Decade (25:30) - To better sell to marketers, publishers need to understand the three types of battles they are waging to attract consumers. Davis explains the strategies behind The Battle for Attention, The Battle for Conversation, and The Battle for Content. Publishers have an opportunity to drive that final battle and earn significant revenue.
4 Types of Content Publishers Can Sell (43:50) - Here Davis dives into the four types of content in the marketplace today, how brands are utilizing them, and why they’re driving results. Publishers’ content should move away from one-time campaigns and towards programs that nurture long-term commitments from consumers.