How to Identify the Online Learning Opportunity
Editor’s Note: The below video is excerpted from the webinar “Seizing the Online Learning Revenue Opportunity.”
There’s never been a better time to launch an online learning business, says Thought Industries CEO Barry Kelly. Today the global online learning market exceeds $91 billion, and the barriers to entry have lessened considerably. As little as five years ago significant capital and time were required to build an online learning platform and hire the talent needed to maintain it. Now, thanks to cloud computing software, working with an online learning provider is much more affordable and streamlined. That’s allowing more publishers to tap into online learning revenue.
“You can build a very lucrative, high-margin business,” explained Kelly during a webinar titled “Seizing the Online Learning Revenue Opportunity.” “You can create one course that you can keep selling over and over again.”
But before publishers dive in, they need to assess their market to identify if there is an opportunity to provide online learning and what form their courses might take. In this video, Barry explains how publishers can analyze their existing audience to determine if online learning is sustainable. He also explains how publishers can lay the foundation for a successful online learning division.
Ultimately, online learning comes down to high-quality content, said Barry. In order to get consumers to commit to an hour-long course, they need to know that what their receiving is worthwhile. “Online learning is not an impulse purchase. It’s something someone wants to experience. People are buying experiences and outcomes,” Kelly explained. He advised attendees to lean on the expertise of their editorial staff who can identify topics their readers care about and utilize their creativity present these topics in an engaging way. “You have an incredible resource within your organization already,” said Kelly.
For more insights on online learning, watch the complete, free webinar here.
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