How to Use Social Media Successfully in Your Audience Development Efforts
Sherk: Many publishers are now making good use of Twitter, Facebook and other social media platforms, but not everyone has a cohesive strategy to maximize the benefits of these efforts and coordinate them with other audience development initiatives. With limited time and resources, it is essential to make smart choices and build a social media program that is actionable and sustainable.
PBT: Anything else you'd like to add?
Sherk: The session summary lists some of the sub-topics [that we will cover]:
• What's the right mix of Facebook integration?
• Are you A/B testing the placement and messaging of your social buttons?
• How do you maintain active social outposts without sacrificing on-site community and engagement?
• Which third-party services can help you get it all right?
• Learn how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.