HudsonYards Studio Services Division Gives Magazine Publishers Powerful New Tools to Efficiently Manage Ad Workflow
NEW YORK — HudsonYards, a leading provider of visual media services to all markets, has introduced an extensive array of advanced ad management production services specifically for magazine publishers provided through its Studio Services Division.
Publishers Management Tools (PMT), an advanced software suite developed by HudsonYards, is the nucleus of the system now being used to efficiently manage the start-to-finish ad workflow of their prominent consumer magazine clients.
Diane Romano, president and chief operating officer of HudsonYards, points out that Studio Services actually initiates the ad workflow process for magazine clients. “Publishers instruct their advertisers to ship materials directly to HudsonYards,” she says. “We do the file conversions for each publication, and add all the metadata associated with each job in a PDF and JPEG, then release the final files to printers. At every point in the workflow, our clients can log in across the Web and see the status of their ads. They can approve or reject them on-line from the PDF they see.”
Accurate remote proofing is a critical part of ad management workflow. Neil O’Callaghan, executive vice president of technology and operations of HudsonYards notes that the company offers publishers three PMT solutions for providing color-accurate soft proofing.
ICS Remote Director is a third-party SWOP-certified solution used with Eizo monitors finely calibrated for SWOP-certified proofing. O’Callaghan considers them the most accurate monitors available.
SoftView is another proofing solution. Developed by HudsonYards’ Nashville production facility, it employs the same hardware and appropriate calibration software, but has an important added feature – a Java script installed on the client’s workstation to keep track of monitor calibration. When the client is ready for a color markup session, a high-res PDF with an embedded job descript is sent to the client to take advantage of Acrobat as a markup tool. When that PDF is opened by the client, the Java script checks to see if the monitor has been calibrated within an established time threshold.