Special Report: Publishers Get Their 'Green' On
When you believe strongly in an idea, you can usually find a way to make it happen. This was one of the messages conveyed at the 3rd Annual SustainPrint Awards Dinner, held March 23 during the Publishing Business Conference & Expo, where publishers were recognized for significant achievements in “green” publishing.
Publishing executives convened at New York City’s Marriott Marquis Times Square to celebrate this year’s awards winners. Two magazine publishers were recognized: Boho magazine—winner of the Newcomer of the Year Award in Magazine Publishing (awarded to a company that recently implemented significant environmental sustainability efforts)—and Ogden Publications—winner of the Longtime Leader Award in Magazine Publishing (awarded to a company with a significant history of environmental sustainability). University of California Press and Melcher Media received this year’s SustainPrint Awards in book publishing.
Launched in 2008, Boho is a “green” fashion lifestyle magazine, but covering “green” fashion is only part of its commitment to environmental sustainability. It is the first fashion magazine to use 100-percent recycled content in its paper, packaging and inks. Its paper is also certified by the Forest Stewardship Council.
The magazine, which has a print run of 40,000 and publishes 10 issues a year, also uses no UV coating, a significant departure from other fashion magazines.
Gina La Morte, Boho founder and editor-in-chief, accepted the award. “We are extremely excited and honored to receive this award, which validates our [environmental] commitment …,” she says.
‘Green’ for Almost 20 Years
Ogden Publications publishes magazines and books on self-sufficiency, sustainability, rural lifestyles and farm memorabilia. Many of its publications use recycled-content paper. Mother Earth News (with a circulation of more than 400,000) and Utne Reader (with a circulation of more than 100,000) are printed on 100-percent recycled-paper stock with 90-percent post-consumer recycled content. Mother Earth News has been printed on recycled-content paper since the early 1990s.
“Environmental consciousness is … intrinsically a part of everything we do. It’s very gratifying to be recognized by our peers and, even more, by our audience, as a company that tries to do its work in the most responsible way possible,” says Bryan Welch, Ogden’s publisher and editorial director.
Bill Uhler, director of operations, accepted the award on behalf of Ogden.
About the Awards
The SustainPrint Awards were created by Publishing Executive and Book Business magazines to acknowledge leadership among publishing companies whose policies reflect significant achievements in environmental sustainability. Nominations are accepted throughout the year. For more information, e-mail NSkodzinski@NAPCO.com.