Cover Story: Top Women in Magazine Publishing
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
The women who were selected this year represent various segments of the industry, including business-to-business, consumer, association and custom publishing, and are at the top of their fields in business management, editorial, digital, manufacturing, production and audience development, among others. They were chosen by Publishing Executive with input from its advisory board and other industry constituents, including Women in Periodical Publishing (WIPP.net), a nonprofit organization that aims to educate, empower and support women in print and online publishing.
The power and influence these women have are undeniable. They head Fortune 500 companies, create brands that become household names and spearhead multimillion-dollar launches. They publish articles that set trends and transform readers’ thinking, make decisions that ensure millions of magazines arrive in subscribers’ mailboxes, and contribute to the advancement of the magazine publishing industry as a whole. Above all, they are leaders, mentors, inspirations.
In the pages that follow, you will meet these top women in magazine publishing and learn a little about their career paths and achievements. Each woman also has shared with Publishing Executive readers her best tip for succeeding in magazine publishing.
Michela O’Connor Abrams, President and Publisher, Dwell Media
Under O’Connor Abrams’ leadership, Dwell Media has initiated several successful brand-extension platforms including Dwell magazine, Dwell.com, the Dwell Homes Collection and Dwell on Design. Dwell has been named in Adweek’s “Hot List,” Advertising Age’s “A-List,” and in Capell’s Circulation Report as a “Top Ten Performer.” In 2005, Dwell won a National Magazine Award for General Excellence, and O’Connor Abrams was named by Media Industry News as Sales Leader of the Year. Prior to Dwell, she was president of Imagine Media’s Business Division. She has held executive positions at IDG, Ziff-Davis and McGraw-Hill. She serves on the board of Magazine Publishers of America’s Independent Magazine Advisory Group (MPA-IMAG) and is the chair of the board of advisers to Afar Media.
- Tip: “Publishing is platform agnostic. The sooner any publisher recognizes that they represent a content brand that serves a community, the better off they will be. No publisher should be without a cohesive online, mobile, event and print content strategy. … Put your community at the center of your brand by tailoring and expressing your content on every possible platform.”
Gloria Adams, Senior Vice President of Audience Development and Book Publishing, PennWell Publishing
Adams is responsible for the circulation, list rental and book publishing operations for PennWell. She has been an active member of the circulation, distribution and business-to-business publishing community for more than 25 years. She is a current member of the American Business Media (ABM) Audience Development Committee and the BPA Audience Development Advisory Committee, has served on the ABC Circulation Managers Advisory Committee, the Mailers Technical Advisory Committee, and various other postal, distribution and circulation committees. She is a recipient of the Angelo R. Venezian Award and was the inaugural recipient of the ABM Circulation Career Award, among others.
- Tip: “You absolutely must remain flexible. Be willing to learn as much as you can, don’t be afraid of change and always try to have fun at what you do.”
Alyce Alston, President, Home & Garden and Health & Wellness, Reader’s Digest Association
Alston manages a $250 million portfolio of 13 brands, including seven magazine titles, eight Web sites, 25 newsstand products, multimedia educational tools, a direct-mail book division, a catalog company and travel company. At Reader’s Digest Association (RDA), Alston formed the Home & Garden Affinity, leveraging the group’s experts, preeminent content and access to 27 million consumers. Alston also launched two new brands, Best You and FreshHome, and led the relaunch of The Family Handyman Web site. She also spearheaded the development and launch of one of RDA’s most significant investments, Purpose Driven Connection, a suite of multimedia products created in partnership with Pastor Rick Warren. Previously, Alston was the CEO of De Beers Diamond Jewelers U.S. Inc., group publisher of W, W Jewelry and Vitals at Fairchild/Condé Nast Publications, and publisher of Hearst’s O, The Oprah Magazine—the biggest magazine launch in history in both revenue and profit. Alston also was named one of Advertising Age’s “Media Mavens” in 2000.
- Tip: “Publishers need to focus on making products and content available for like-minded consumers in the medium of their choice.”
Allison Arden, Vice President/Publisher, Advertising Age and Creativity, Crain Communications Inc.
Arden oversees the business and editorial strategies and operations for Advertising Age and Creativity. At Advertising Age, she has held the roles of associate publisher and general manager, digital. Prior to joining Crain in 1996, Arden worked for Miller Freeman Inc., where she launched 3D Design Magazine and its Web site as national sales manager in 1995. Arden also serves on the board of directors for the American Advertising Federation and Advertising Women of New York.
- Tip: “Understand the core of what makes your magazine so important to its readers. Those insights will open your eyes to the possibilities of what your brand can become as you look to expand your business.”
Celie Baussan, Senior Vice President, Operations & Technology, SourceMedia
Baussan joined SourceMedia more than 20 years ago. She is responsible for creative services, manufacturing, distribution, paper procurement, technology operations, conference operations and facilities management for SourceMedia’s corporate office in New York City. Prior to SourceMedia, Baussan held various executive positions at Thomson Financial, Chemical Week, Investment Dealers’ Digest, CMP Publications, Gralla Publications and March Advertising, a division of McCann Erickson. She was a committee board member of Spectrum and a recipient of the Boy Scouts of America’s “Good Scout” Award in 2008.
- Tip: “The most successful people are the ones great at plan B.”
MaryAnn Bekkedahl, Executive Vice President, Group Publisher, Rodale Inc.
Bekkedahl is responsible for the advertising sales and trade marketing efforts for all Rodale print and digital properties. She also oversees the company’s integrated trade marketing programs, corporate ad sales and custom publishing. Previously, Bekkedahl served as senior vice president and global brand director for Men’s Health. In addition to oversight of advertising, she was responsible for Men’s Health’s brand extensions, including its international expansion, product licensing, video and broadband content, mobile services and digital media activities. During her 14 years with the company, she has also served as publisher of Men’s Health and associate publisher of Men’s Health International.
- Tip: “It’s all about the content. Quality content attracts quality readers who attract quality advertisers. Together, quality readers and advertisers drive the revenues that can be re-invested in quality content.”
Cathie Black, President, Hearst Magazines, Hearst Corp.
Black is the author of the best-selling book “Basic Black: The Essential Guide to Getting Ahead at Work (and in Life).” Dubbed “The First Lady of American Magazines” by the Financial Times, Black oversees 15 of the industry’s best-known titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar and O, The Oprah Magazine, as well as 200 magazines internationally. Most recently, she oversaw the launch of Food Network Magazine in partnership with Food Network. Under her direction, Hearst Magazines has launched, relaunched or acquired 25 Web sites and nine mobile sites since 2007. Black began her career in advertising sales at Holiday and then Ms., and in 1979, she became the first female publisher of a weekly consumer magazine: New York. She is credited for the success of USA Today, where she was first president, then publisher, as well as a board member and executive vice president/marketing of parent company Gannett. In 1991, she became president and CEO of the Newspaper Association of America. She is a past chairman of the Magazine Publishers of America.
- Tip: “Magazines are going to be an important part of the future media landscape if we constantly innovate; encourage creativity in all areas of the business; and stay nimble, flexible and open to new ways of doing business. The past is not a prologue to the future.”
Sabrina Crow, Senior Vice President, Brand Media Division, and Corporate Development and Planning, Nielsen Business Media
Crow leads a portfolio of integrated brands, such as National Jeweler, Business Travel News and Gourmet Retailer, among others, including trade shows, publications, online businesses, conferences and events. Crow also oversees corporate development and planning for Nielsen Business Media, and is responsible for the company’s strategic planning process and M&A activities, as well as leading the digital products and online corporate sales teams. Previously, she was group vice president/managing director at Reed Business U.S. and CEO of Freedom Magazines International, and ran a $100 million+ revenue business for The Miami Herald and El Nuevo Herald at Knight Ridder. Crow has served as president of a chapter of the International Advertising Association and has held board and committee seats at nonprofits including American Business Media.
- Tip: “Listen, learn, lead. Stand for what you believe in. Pay attention to how your audiences’ needs are changing, and stay ahead of them. Have a great mentor.”
Cara S. David, Senior Vice President, Corporate Marketing and Integrated Media, American Express Publishing
David oversees strategic corporate integrated sales across all American Express Publishing Corp. brands: Travel + Leisure, Food & Wine, Departures and Executive Travel. She is responsible for the company’s targeted research initiatives, such as the “Annual Survey of Affluence & Wealth in America,” as well as branding initiatives for the division. David joined American Express Publishing in 1997 as senior account manager of Travel + Leisure and became the company’s first corporate sales director, spearheading significant incremental sales gains. David was named vice president of corporate sales and marketing in 2002. Previously, she was director of advertising sales at Saveur and publisher of Modern Bride. She began her career at Interior Design, where she held various positions, working her way up to the position of publisher. In 2003, David received the Time Inc. President’s Award, the company’s highest honor.
- Tip: “You are who you hire, so be very, very selective. Look for people who genuinely enjoy helping your customers succeed, who make up for the things that you lack, who are collaborative and not in it for themselves, who are clever, strategic thinkers able to maneuver in a complex, multifaceted world and who are fun to be around.”
Lisa Earlywine, Vice President, Production, Bonnier Corp.
Earlywine has been in the niche consumer magazine industry for the past 28 years. When she joined World Publications in 1993, the company published four titles, with two more launching that year; the company is now part of Bonnier Corp. and publishes 40-plus titles. In 1996, Earlywine created an in-house, full-capacity prepress department to handle all the company’s prepress requirements. She is responsible for production of all titles, schedules, print and paper buying. Previously, Earlywine spent 12 years in various positions including six years as production director at The Blood-Horse.
- Tip: “Stay current with technology, [and] look to future technology in order to be as efficient as possible.”
Michelle Ebanks, President, Essence Communications Inc.
Ebanks leads the No. 1 media and communications company dedicated to African-American women. She joined as group publisher in 2001, and under her leadership, the brand has continued to grow. It is comprised of Essence, the preeminent lifestyle magazine for African-American women, with a readership of more than 8 million; Essence.com, the largest and fastest-growing African-American magazine Web site; and the Essence Music Festival, one of the world’s largest entertainment events. She also orchestrated a joint venture between Essence and the Warner Bros. Television Group—expanding the brand across platforms that include the Internet and television.
- Tip: “… Always have a strong team working with you. Great people equal great results!”
Carol Evans, President, Working Mother Media
As president of Working Mother Media—which includes the 30-year-old Working Mother magazine, Working Mother Conferences & Events, Diversity Best Practices and the National Association for Female Executives—Evans has launched national initiatives including the Working Mother 100 Best Companies, Best Companies for Multicultural Women, Best Law Firms for Women, Best of Congress, Global Advancement of Women Conferences, and the Network and Affinity Leadership Congress.
- Tip: “Be courageous. It takes courage to admit the depths of your own ambitions—especially when you’re a mom. It takes courage to ask for the top job, to negotiate for equal pay, to promote your ideas and to bring a big client to the table. Each act of courage builds on the last, strengthening your character and your career.”
Fran Fox, Senior Director, Production/Manufacturing, Dwell Media
Fox oversees budgeting, scheduling and production for Dwell Media, from prepress through packaging. Previously, she was vice president of manufacturing at Red Herring Magazine. She also served as director of manufacturing at GamePro Media, where she was responsible for the production and distribution of three publications and a book division. She started in the magazine industry at Avenue Magazine, and now has more than 20 years of experience in publishing and production. Fox was inducted into the Publishing Executive Hall of Fame in 2001.
- Tip: “For a ‘production’ person, there’s only one key to success, and that’s the firm belief that Murphy’s Law was created in the production department of some now-defunct magazine. You must assume that everything that can go wrong, will go wrong. With that in mind, you then problem-solve every potential mishap that comes to mind. This will prepare you to handle every problem … except, of course, the one that actually happens. … But the good news is that [once you solve that unexpected problem, you have] solved a problem that will indeed pop up in the future and fine-tuned the two skills that make or break a production person—troubleshooting and problem-solving. Because, as we all know, the buck really stops in production.”
Patricia B. Fox, Senior Vice President, Operations, and General Manager, Healthy Living Group, Active Interest Media
Fox is responsible for all circulation marketing and magazine production for Active Interest Media. In 2006, she also assumed responsibility as general manager of the Healthy Living Group, including Yoga Journal, Vegetarian Times, Better Nutrition and Healthy Living Custom Publishing. She has more than 25 years of publishing experience, including positions as vice president of operations for Sabot Publications, where she oversaw all circulation and production, and former president and CEO of Caribbean Travel & Life Inc., which she founded.
- Tip: “The best way to succeed is the same as in most other fields—give it your all, work for a good company and great people, and most importantly, hire great people and then get out of their way. Magazine publishing, more than many other fields, has long been a great career for women, and it remains fun, challenging and creative.”
Elaine Y. Fry, Vice President, Manufacturing & Production, Forbes, ForbesLife, ForbesWoman and Forbes Asia
Fry has more than 25 years’ experience in publishing production, starting her career at The New York Times. She entered the magazine world with Ziff Davis as production editor for Cycle magazine. Fry joined Time Inc. in editorial operations, ultimately serving as Time magazine’s worldwide operations manager. For 12 years, Fry and her husband, Michael Lonier, ran their own consulting and pre-media business. She rejoined the corporate world with Brant Publications as manufacturing director, and then joined Forbes Media LLC in 2000. She was inducted into the Publishing Executive Hall of Fame in 2006 and served as a member of the Specifications Web Offset Publications board.
- Tip: “Success in magazine production requires the ability to multitask. However, the most unique traits are to be proactive and adaptive. Now, more so than ever, change and uncertainty are constants in our business, and the best way to survive and to prevail is to stay nimble.”
Stephanie George, President, Advertising Sales and Marketing, Executive Vice President, Time Inc.
George is responsible for Time’s advertising sales and marketing strategy, bringing together the company’s business units: Lifestyle, Style & Entertainment, News, and Corporate Sales and Marketing. She directly oversees Corporate Sales and Marketing, Research and Insights, Time Inc. Studios and Time Inc. Media Group. George also manages Time Inc.’s partnership with American Express Publishing and holds a seat on its board. She was previously executive vice president, overseeing People, People en Español, People StyleWatch, Entertainment Weekly, Real Simple, InStyle and Essence. George previously served as president of InStyle, Real Simple, Essence and The Parenting Group and led InStyle’s transformation from magazine to global, multimedia brand. Before joining Time Inc., George worked at Fairchild Publications as president, Women’s Wear Daily Media Worldwide, and executive vice president, responsible for the company’s 12 trade and consumer titles including W, Jane and Women’s Wear Daily.
Phyllis N. Hoffman, President and CEO, Hoffman Media LLC
Hoffman began her career as a CPA before founding Hoffman Media LLC in 1983. She serves as the creative engine of the company, producing magazines that define and celebrate women’s lifestyles including Southern Lady, Sandra Lee Semi-Homemade, Cooking with Paula Deen, Victoria and Sew Beautiful. Hoffman has also published and authored several Southern-inspired entertaining and decorating books including the Southern Lady “Gracious Spaces” and “Gracious Tables” series as well as “The Entertaining Touch.”
- Tip: “Surround yourself with the best people you can find, and create an environment where they can excel in their area of expertise. Passion for the magazine will be evident in reader satisfaction!”
Carmel King, Executive Vice President, NewBay Media
King is in charge of the company’s Broadcast/Video Division, including more than a dozen publication titles, two trade shows, custom and show daily publishing activities, and numerous Web and e-publishing properties in the United States and internationally. Previously, she was CEO of IMAS Publishing, which was purchased by NewBay in 2007. Her 25-year publishing career started in editorial, where she worked as an assistant editor and later, editor. In 1989, she moved over to the advertising side of the business, progressing through the sales, sales management, marketing and publishing ranks.
- Tip: “Early in your career, nothing replaces hard work. Be the first to arrive and the last to leave, and in between, work doggedly to create, innovate and—most importantly—execute. As you progress into the management ranks, maintain that ethic, and surround yourself with good people. Then let them run. Give them the spotlight when they achieve, and protect them when they fail. You will earn their respect and foster an environment where great things happen.”
Donna Kalajian Lagani, Senior Vice President and Publishing Director, Cosmopolitan Group, Hearst Corp.
Under Kalajian Lagani’s leadership, Cosmopolitan—the best-selling monthly women’s magazine with more than 50 editions sold in more than 100 countries—has experienced record-breaking earnings. She was instrumental in the launch of Cosmopolitan Style & Beauty. Kalajian Lagani also oversees the business side of Cosmo’s 24-hour radio channel on Sirius XM Radio and helped launch Cosmo TV in Canada. Kalajian Lagani came to Cosmopolitan from Ladies’ Home Journal, where she was vice president and publisher, and was the first female to serve as publisher in the magazine’s 112-year history. Kalajian Lagani was elected to the American Advertising Federation’s Hall of Achievement in 1995.
- Tip: “Be passionate, and be fearless! Love what you do. … And you have to be fearless in the face of constant change—embrace change and keep learning and growing. Surround yourself with the smartest and best in the business. Our mantra at Cosmo is ‘fun fearless female,’ and that’s about the best tip I can give!”
Ellen Levine, Editorial Director, Hearst Magazines, Hearst Corp.
Levine became the first-ever editorial director for Hearst Magazines in 2006 to help strengthen current titles and develop new editorial products domestically and internationally. Most recently, she was instrumental in the successful launch of Food Network Magazine. Levine made publishing history in 1994 when she became the first woman to be named editor-in-chief of Good Housekeeping since its inception in 1885. She has been involved in launching new editorial products at Hearst Magazines over the past several years, the most prominent of which was O, The Oprah Magazine (in 2000), which made history as the most successful magazine launch ever. Before her appointment to the top post at Good Housekeeping, Levine served as editor-in-chief of Redbook and Woman’s Day, senior vice president of Hachette Magazines Inc. and as a senior editor of Cosmopolitan.
- Tip: “Be your reader. Understand from the inside out just what attracts her or him to a headline, an image, a feature. Is the writing, the visual, the copy ‘sticky’ and is the voice compelling? Tell a story. Fill the pages with what your readers crave, what inspires them. Be original. Give your readers ideas and illustrations that they can’t find elsewhere. Be ready to change. Use research to help interpret the reactions to your magazine, but make your decisions by instinct, not by numbers.”
Stacey Levy, Vice President, Publishing Director, Technology & Living, Future US Inc.
Levy oversees the Technology and Living Divisions of Future, including Maximum PC, Mac|Life and Pregnancy. She started at Future in 2001, and was promoted to associate publisher of MacAddict, where she led the team that rebranded MacAddict into Mac|Life. As group publisher of Future’s Technology Division, Levy also managed the successful growth of Maximum PC and the relaunch of MaximumPC.com in 2008. In 2008, she took over as publishing director of Pregnancy and expanded the brand to include celebrity events and Pregnancy360.com. Prior to Future, Levy spent eight years at Ziff Davis.
- Tip: “Think of your magazine not as a one-dimensional print property, but a total brand upon which you’re continually building a larger, ever-growing community—a place where both readers and client partners know that they’re integral, relevant and valued. And by surrounding yourself with talented, passionate publishing people who share this belief, and empowering them to take risks and innovate, success for the brand will come.”
Traci L. Lucien, Vice President, Manufacturing and Distribution, AARP Publications
Lucien has spent more than two decades working in the Publications Group at AARP. As vice president, manufacturing and distribution, she is responsible for making sure that the more than 24 million issues of AARP’s publications make it into members’ mailboxes each month. She directs the advertising resources and policies, manufacturing and distribution of AARP The Magazine, AARP Bulletin and AARP Segunda Juventud. She serves on both the AARP and the Publications Group Leadership teams, and on the editorial advisory board of
Publishing Executive magazine.
- Tip: “… Work hard, be smart, find solutions; make connections with colleagues in the industry; and, most importantly, love the business.”
Cathy Merolle, Director of Operations, Manufacturing and Distribution, Hearst Corp.
Merolle oversees print production on all of Hearst’s magazine titles. She started her magazine production career at Woman’s Day in 1972. Since then, she has held production management positions at Sport Magazine, American Baby, The Magazine Antiques/Art in America, Family Circle, Child, McCall’s, Ladies’ Home Journal, More, Primedia Consumer Magazines and Reader’s Digest. She is active in many industry organizations, including IDEAlliance and the Gravure Association of America and has served on the board of directors of Specifications for Web Offset Printing. She has been a member of Partners in Print Production (P3) since 1980.
- Tip: “The magazine business is always in flux. … The information we distribute, the methods of production and distribution, the audiences we address, and the world we live in are constantly changing. To me, the secret to succeeding in magazine publishing is to look at your role each day as if seeing it for the first time—always be ready and willing to reinvent yourself, your perspective and your ways of doing things. Don’t cling to old paradigms—create new ones.”
Marion Minor, Owner and CEO, M2Media360
Minor’s career experience spans from retail sales and buying at Macy’s to the executive management of the information sales and services teams of some of the largest packaged goods manufacturers for A.C. Nielsen. While at A.C. Nielsen, Minor was responsible for developing and successfully expanding its business and product offerings in two untapped niche markets: alcohol beverages and fresh produce. Minor became managing partner of its eight-year joint venture with Adams Business Media, managing Adams’ alcohol beverage publications and resource guides, which she acquired along with a merchandising intelligence service in 2002. M2Media360 acquired additional print brands in 2005 and 2006, and now serves 10 vertical markets. Minor serves on American Business Media’s board of directors and leads its regional meeting initiative in Northern California. She is the recent recipient of the Gertrude Crain Award.
- Tip: “To be successful in magazine publishing today, one needs to wake up and change the paradigm he or she has been working from—to recognize that the pace of success and failure is much faster, audiences more diverse, and that conventional wisdoms may no longer apply. Those who make learning and innovation part of their work ethic and culture will thrive as we come out of this recession.”
Ann S. Moore, Chairman and CEO, Time Inc.
Moore was appointed chairman and chief executive officer of Time Inc.—publisher of more than 115 magazines, which account for approximately 20 percent of total advertising revenues of U.S. consumer magazines—in 2002. Under her leadership, Time Inc. has established itself as one of the top media companies online, with 40 branded Web sites reaching 28 million users each month. Moore previously served as executive vice president of Time Inc., responsible for the business and development operations for Time, People, InStyle, People en Español and Real Simple, and the consumer marketing division of Time Inc. Moore joined Time Inc. in 1978 as a corporate financial analyst and subsequently served in key executive positions at Sports Illustrated, Fortune, Money and Discover. She was the founding publisher of Sports Illustrated for Kids, and publisher and then president of People, which she helped grow significantly—spinning off the Australian Who Weekly, followed by InStyle, People en Español, Real Simple and People StyleWatch, as well as InStyle’s growing international franchise. Moore has been listed on Fortune’s “The 50 Most Powerful Women in American Business” for all 10 years of its existence.
Louise Morrin, Vice President of Production and Manufacturing, Haymarket Media Inc.
Morrin started her production career in 1994 at GE Publishing in London. She moved to New York in 1999 as Haymarket Media launched PRWeek magazine in the United States. She now oversees production of 26 publications and directories. In 2006, Morrin was named vice president of production, joined the U.S. board of directors, and took on the added responsibility for the circulation and Web departments. She was awarded Haymarket’s “Production Employee of the Year” in 2000 and 2001, a Media Business Innovator award in 2006 and P3’s Luminaire Award in 2009.
- Tip: “Never stop learning, even when you think you know it all. Keep asking questions; challenge the answers you receive and network to share what you and others are experiencing.”
Marie Myers, Senior Vice President of Manufacturing, United Business Media (UBM)
Myers is responsible for pre-media, production, distribution, print, credit, and online and events billing groups. A UBM employee for more than 26 years, she created the production budget models that the company utilizes to forecast, reconcile and bid direct manufacturing expenses. Myers was listed as one of the top 12 in Publishing & Production’s “People to Watch”; won the Media Business Innovator Award in 2006 for her work on co-binding news weeklies; and in 2007, was inducted into the Publishing Executive Hall of Fame. She is on the board of directors for UBM Community Connection.
- Tip: “Always look for ways to save money and be more efficient.”
Roberta Myers, Editor-in-Chief, Elle, and Vice President, Brand Content, Elle Group, Hachette Filipacchi Media
Myers was named editor-in-chief of Elle in May 2000. In 2008, the magazine had 2,573 ad pages—reported by Publishers Information Bureau—the highest in Elle’s history. Under Myers’ direction, Elle was honored in Advertising Age’s 2008 “A-List” for the third year in a row. Elle also recently won Magazine of the Year at the ACE Awards and was placed on Adweek’s 2008 “Brand Leaders” list. In September 2008, Forbes voted Myers No. 2 on its list of “Most Powerful U.S. Fashion Magazine Editors.” Myers was previously editor-in-chief at Mirabella; senior articles editor at Elle; a senior editor at InStyle; editor-in-chief of Tell, the first joint venture between a television network (NBC) and a magazine company; and managing editor at Seventeen. She also worked at Interview, for Andy Warhol, and began her career at Rolling Stone. She is vice president of the American Society of Magazine Editors.
- Tip: “ ‘Kill your darlings’—which is to say, always be suspicious of the thing you’re most in love with; it may have more to do with your ego than what’s best for your audience.”
Diane Newman, Vice President/Group Publisher, The Parents Network, Meredith Corp.
Newman oversees all advertising-related business for Meredith’s parent-focused media brands, including Parents, American Baby and Family Circle. She was previously vice president/publisher of Parents. Prior to joining Parents, Newman was senior vice president/group publisher of American Media Inc.’s (AMI) Active Lifestyle Group, where she led ad sales and marketing efforts for Shape, Fit Pregnancy, Natural Health and Country Weekly magazines. Newman joined AMI in 2003 as publisher of Shape, which, under her leadership, became the market leader in ad pages for the active lifestyle set, and the magazine consistently posted increases in ad sales revenue. Shape was named to the AdWeek “Hot List” three years in a row and appeared on Advertising Age’s “A-List” in 2004.
- Tip: “Love your brand, not just your ‘magazine,’ and challenge your team to constantly reinvent it. Love your team and try to have fun every day.”
- 1105 Media
- Advertising Age
- American Baby
- American Business Media
- American Diabetes Association
- American Express
- Black Enterprise
- Boy Scouts of America
- Cadmus Communications, A Cenveo Company
- Condé Nast Publications
- Custom Publishing Council
- Disney Publishing Worldwide
- Entertainment Weekly
- Family Circle
- Financial Times
- Good Housekeeping
- Hachette Filipacchi Media
- Hearst Corp.
- House & Garden
- Meredith Corp.
- National Audubon Society
- Nielsen Media Research
- Pennwell Publishing Corp.
- Publishing Executive
- Rolling Stone
- Sports Illustrated
- The Magazine Group
- The New York Times
- The Parenting Group
- Time Inc.
- United Business Media
- Vance Publishing Corp.
- Working Mother Media
- World Publications
- Yoga Journal
- A.C. Nielsen
- Allison Arden
- Alyce Alston
- Ann S. Moore
- Aparna Pande
- Carmel King
- Carol Evans
- Cathy Merolle
- Celie Baussan
- Christine Oldenbrook
- Diana Pohly
- Diane Newman
- Donna Kalajian Lagani
- Elaine Y. Fry
- Ellen Levine
- Ellen Payne
- Fran Fox
- Jane Ottenberg
- Kate White
- Lauren Wiener
- Lisa Earlywine
- Louise Morrin
- Maria Rodale
- Marion Minor
- MaryAnn Bekkedahl
- Michael Lonier
- Michela O’Connor Abrams
- Michelle Ebanks
- Nancy Novogrod
- Patricia B. Fox
- Peggy Walker
- Sheila Robinson
- Sheryl Hilliard Tucker
- Stacey Levy
- Stephanie George
- Traci L. Lucien