IDEAlliance Releases White Paper On OpenEFT
In the April issue of Publishing Executive, we reported on the prominent standards we're starting to see in digital magazine publishing. The article, "Will Emerging Standards And Specifications Help Us Normalize Digital Magazine Publishing?" explored the benefits of OpenEFT, EPUB, and .folio standards.
In case you're looking for a deeper dive into OpenEFT, IDEAlliance released a white paper last week titled OpenEFT: What It Is and Why It Matters, which explains how the open specification aims to address the needs of today's digital magazines.
In a press release on the white paper president and CEO of IDEAlliance David Steinhardt had this to say: "In response to queries from across the industry about OpenEFT, the open specification magazine publishing format posted for industry use in September 2013, IDEAlliance developed this white paper to provide the industry with a knowledgeable perspective on what OpenEFT is and where it fits within the new publishing landscape."
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.