IDG Amplify Social Media Marketing Grows into a Family of Products and Services
The Community Works program itself is centered within key social networks and a dedicated community destination (on both online and mobile platforms) designed to drive defined metrics aligned to share of conversation, community memberships, and earned engagements along with other key social media measurements. Other IDG Amplify programs include Ignite, designed to help amplify a customer’s social voice and presence within time-compressed initiatives such as events or product announcements.
Ignite draws greater social visibility prior to, greater social reach during, and extends social engagements post-event or announcement. With events the value is boosting registrations and using and promoting content beyond the physical event to obtain maximum value for the investments in event content.
Social Video Demand Generation
IDG Amplify Knowledge Vault Exchange (KVE) adds social activation to the existing Knowledge Vault video presentation and demand generation program. KVE, initially introduced by IDG Enterprise media brands, provides clients with a persistent, high-volume online and mobile demand generation platform that features multiple client topics or key messages delivered as short videos. The new element extends the content into social engagements beyond simple sharing and comments.
Live social chats with an integrated social network presence and engagements support the marketer’s key messages.
Social Marketing Services Team
For each client program, a dedicated team is assigned to help design, implement, and optimize the elements of the campaign so client objectives are met. The team is a full-service social media group with expertise across social networks, blogger relations, community threading, and reporting and analysis.
“We’ve been successful by adding social expertise over the past four years. We started with social advertising and have added several services that can now be combined into a comprehensive set of social marketing programs,” said Charles Lee, senior vice president, IDG Strategic Marketing Services and Custom Solutions. “Over the past year, we’ve concentrated on expanding our competencies to cover demand generation and mobile marketing. Social is one important element in a marketing plan, but we strongly believe it is just a part of an effective and efficient branding and lead gen effort.”