IDG's Carrigan Talks Strategy, Innovation at Virtual Conference
Innovative efforts such as creating ad networks are enabled by IDG's "Beyond the Borders" initiative, which represents a change in the way the company approaches strategic efforts. The philosophy involves looking beyond specific products and brands to embrace partnerships and social networks. "The reality is users want content in a variety of formats and places ... [there's] a lot of opportunity for publishers with strong brands," Carrigan said.
Editor's Note: The 2010 Publishing Business Virtual Conference and Expo is available on-demand for the next three months. For more information and to register to access the conference sessions on demand, click here.