If They Can, We Can Too
Finally, for publishers that wish to market their own reprints, leaving only the printing to an outside supplier, there are a number of vendors that focus solely on printing and binding, including Publishers Press, Shepherdsville, KY; ASAP Reprints, Houston; and FosteReprints, Michigan City, IN.
Tools and trends
Reprint vendors are not unlike commercial printers in that they also feel the heat generated by the digital craze.
For Reprint Management Services, the trend has been to receive fewer jobs on film. Within the last year, President Michael Biggerstaff has seen more and more jobs come in as native application files on diskettes, Zip disks or as FTP transmissions.
One thing that Biggerstaff has encouraged his clients to do is to submit complete magazine issues, rather than on an article-by-article basis. "If we can get the whole magazine, we can store it. When someone buys a reprint, we're able to react to that purchase right away. We can get it out to the buyer a few days faster than if we call the publisher and have to wait to receive a file," Biggerstaff points out.
At Publishers Custom Reprints, jobs are coming in more frequently in a digital format. "We're getting work in a lot more often on disks, and we're also getting a lot more jobs sent to us over e-mail," says Manager Richard Wright. Typically, Wright receives Quark application files with a handwritten form from the publisher that communicates the contents of the disk to Wright's prepress operators.
To facilitate digital submission, Wright installed a T1 line. Unfortunately, he says, he has not gotten as much use out of the T1 as he had originally hoped, only because many of his clients don't have connectivity access yet.
Telecommunications solutions seem to be gaining interest, agrees David Blair, the general manager of Publishers Press' commercial division. In addition to accepting digital files on diskettes, Blair can now receive files via several ISDN lines and over the Internet as FTPs.