If They Can, We Can Too
Beth Gomez, FosteReprints' vice president of sales and marketing, believes that the reprints industry is currently in a state of flux regarding the digital-versus-film debate. While many of FosteReprint's clients have made the transition to a digital workflow, some have not. To accommodate clients working with film and digital media, FosteReprints installed a Creo Renaissance scanner. "People are in the process of changing over from film to disk, so we now have (the ability to copydot) scan film and accept digital files," Gomez reports.
Plant Manager Dan Kelly explains that the Renaissance "will scan separations, or it will scan any film you'd use for offset lithography. We can register those files in the computer and combine those files with any customer-supplied files and output final film." With 10 to 15 percent of FosteReprint's jobs coming in as digital files, Kelly says that it made sense to implement the equipment.
"We felt that we could be more efficient if we could combine film and digital files at the computer instead of on the light tables. There are so many things you can do with files that you can't do with film."
Proofing options are more dynamic and diverse than ever before in the reprint market. At Reprint Services in St. Paul, MN, Vice President and General Manager Corey Johnson believes proofing can have a major impact on reprint production.
Digital proofing, according to Johnson, affords customers a wealth of cost-effective options. Reprint Services produces Kodak Approvals for four-color work; however, for one- and two-color jobs, many of Johnson's clients readily accept lower-grade (and less-expensive) proofs. "Lots of our customers are taking laser proofs, and that has really helped in turnaround," adds Johnson.
There is still some debate over computer-to-plate's (CTP) viability for the reprints market, which, in its purest form, requires short-run, on-demand printing. Lance Luehrmann, vice president of reprints for ASAP Reprints acknowledges that, "in some cases, it would be ideal. If there were no changes to be made to a file, all we would have to do is plate it and print it."