In College They Trust
But partnerships aren't the only way the magazine expects to reestablish its brand identity among the hotly anticipated demographic. According to INsider, the College Marketing Bureau also released Best of Guide Books. The six guides are comprised of reprints of the best editorial coverage from past editions of the magazine. As an added value, each guide also includes INsider's popular INcard, that when shown to select retailers, affords discounts and value savings for the card holder. The magazine's publisher announced that coverage of the guides has also been filtered into the magazine's other controlled mediums, including a TV network, radio station and Web sites—proving that at INsider, print publishing is no longer a one-dimensional medium.
More news is good news
Although the magazine also stays true to its roots in print, not only with the print edition of the magazine and guides, but also with a twentysomething newsletter, College Age.
Published bi-monthly, College Age is sent to booksellers, bookstore owners and virtually anyone with vested interests in the theory behind college-age consumerism. In addition to publishing coverage, the newsletter also chronicles generalizations about the generation through first-hand student reporting. The College Marketing Bureau expects that revenues from the newsletter will be derived from heavy advertising and base subscription rates starting yearly.
-Natalie Hope McDonald