InboundWriter Announces Content Analytics Software that Predicts Online Content Performance
"Our research proves that in content marketing and online publishing, the subjective, 'hit or miss' approach is a 'miss' 80 to 90 percent of the time," added Besthoff.
InboundWriter also confirmed a statistically significant relationship between the traffic that a piece of content generates and its InboundWriter content quality score, thereby validating that InboundWriter's technology can be used as an indicator for predicting content's performance on the web.
Building on its award-winning, first-generation software platform that automates the process of applying best practices to content creation, the latest InboundWriter platform evaluates critical new factors that enable it to forecast content success. Specifically, InboundWriter software takes into account the site where a user will publish content in addition to who the user's competitors are for that piece of content. Once InboundWriter understands the topic a user plans to write about, it scours the web to find hundreds, sometimes thousands, of competitive content pieces on the same subject. This provides a rich reservoir of intelligence, which when combined with the software's analytics data, yields disruptive insights as to how a piece of content published on a particular site will perform.
"We have been so impressed with the capabilities of InboundWriter's content performance platform, that we have made the decision to process all our content, blogs and articles, across our 70+ brands using InboundWriter," said Lior Zitzman, director of SEO at Source Interlink Media, publisher of Motor Trend magazine and early adopter of the InboundWriter platform. "We are integrating the platform into our internal systems, and are now rolling it out company-wide."
Initially launched in beta to bloggers in mid-2011, the InboundWriter application has quickly evolved to be a favorite content marketing resource and has attracted a large and growing customer base of leading enterprises, publishers and agencies. In addition to its unique capabilities for topic selection, real-time content coaching and scoring, and predictive performance measurement, InboundWriter also offers standard integration capabilities into almost any content management system. Every enterprise plan includes unlimited users, training and customer support. For smaller organizations and individuals, Freemium and Professional versions of the application are also available.