Infographic: Realizing the Potential of Native Ads
There has been some debate over whether native advertising is the savior of the publishing industry. Digiday argued in a recent article that native ads damage the trust between publishers and readers, creating long-term damage for a short-term gain. But The Newhouse School of Communications at Syracuse University recently released an infographic which maintains that native advertising can provide a positive experience for readers and drive revenue for publishers. The key is that native ads must provide real value to readers. From the infographic: “Native ads are ushering in a new approach that, when done correctly, follows through on the promise of advertising: an experience that resonates with consumers and expands the storytelling power of brands.”
Check out the complete infographic below to see the latest stats on the native ad opportunity (click infographic to view full size).
Brought to you by Communications@Syracuse, part of the S.I. Newhouse School of Public Communications