InformationWeek Magazine Announces Four Digital-Only Issues
InformationWeek yesterday announced that four of its 2009 issues will solely be available as digital editions in the form of downloadable, interactive PDFs. The magazine said the digital issues are part of a broader green initiative to minimize its effect on the environment. As part of this initiative, the brand is launching InformationWeek Green Issues of the magazine.
InformationWeek also said it will plant a tree for each of the first 5,000 downloads of each of the four issues in conjunction with American Forests, totaling 20,000 trees to be planted in 2009.
The company has done an extensive analysis to understand the carbon footprint of producing the InformationWeek magazine and plans to completely offset the environmental impact of producing its printed product. For the first few years, the offset of carbon production will be minimal, according to the company, but by year 10, InformationWeek will be offsetting far more than its carbon production. The four digital-only issues in 2009 is the first step in this long-term plan, with the magazine's printed frequency dropping from 37 to 33 this year.
"InformationWeek has done an extensive analysis to understand our carbon footprint as a magazine," said John Siefert, senior vice president and publisher, InformationWeek Business Technology Network. "We are strongly committed to delivering the best-in-class information to our 440,000 readers of the print magazine, while doing our part to ensure we offset our carbon footprint."