PME: You are a constant at industry conferences, advocating digital ad submission, the adoption of industry-wide standards and new technologies to aid production. Why have you chosen to become so involved in the education of your peers?
MW: You have to care. I like sharing my experiences, which I think have been interesting over the years. I also don't take for granted that I was afforded an opportunity to see my production vision through. A less inviting environment might have stifled that vision. As for my involvement, I have sat through many presentations and panel discussions that are excellent. There are also many that are poorly delivered and the message is lost. I try to create presentations that are as memorable as they are instructive.
PME: To that end, what issues are you most concerned with currently?
MW: Production is the easy part. I've solved the lion's share of those issues. The bigger picture presents the challenge. The current economic climate clouds the near-term health of magazine publishing. Just as we have turned a corner in bringing one cost down, such as prepress, or the pendulum of