HP Indigo press users have long sought a printing paper that didn't require special treatments to run through the machines. Once treated, this paper still lacked the archival qualities publishers desired and were expensive, hurting printer profit margins.
Eastern Paper, a closely held company based in Amherst, MA, offers printers an alternative with the introduction of Inspire, an uncoated printing paper that performs well on press and delivers top print quality without the need for special treatments, according to a company statement.
HP Indigo views the printing paper innovation as a significant development for its users in North America. The company expects the paper to expand markets for HP Indigo press production to book publishing, direct mail and variable data printing. In addition to its archival quality, Inspire's other benefits include quality on-press performance, increased ink adhesion and greatly reduced press blanket memory.
"I can literally unwrap the paper, load it in my Indigo press and print," explains Kent Phillips, general manager of Advantage Press, Saratoga Springs, NY, one of the commercial printers beta testing Inspire. "It's extremely economical and it opens up new business opportunities for us. Inspire improves our workflow because of its archival integrity. It's a big breakthrough for Indigo press owners and operators."
The paper, which has received high marks from, and is certified by, the Rochester Institute of Technology, has also been tested at HP Indigo test centers in the United States. The results show the paper performs well on press and produces high-resolution, true color images without yellowing. According to commercial printers that have beta tested the product, Inspire has more stiffness and body than treated papers of comparable weights. As a result, the lower weight Inspire papers can be used, generating extra profits per job, Advantage Press' Phillips says. Substituting an 80-pound text paper for a 100-pound text paper, for example, generates a 20 percent yield advantage that translates to lower paper costs, he explains.