Olive Software Announces Availability of ActiveMagazine 3.0, Next-Generation Digital Magazine
Santa Clara, California, March 31, 2008 – Olive Software, a global leader in electronic publishing and digital archiving technologies, announces today the general availability of ActiveMagazine 3.0, focused on improving publishers’ ability to monetize their content.
ActiveMagazine 3.0 allows publishers to deliver an immersive reading experience that combines a magazine’s rich layout, web-based delivery, and rich media advertising - all in an environmentally-friendly package. ActiveMagazine 3.0 new capabilities allow publishers to:
• Monetize content by increasing site stickiness and content shelf life using an integrated, searchable archive of back issues
• Cross promote their web and print brands and advertisements through a highly customizable interface
• Measure readership, advertising effectiveness, and content appeal in granular detail using a new analytics engine
“I like ActiveMagazine 3.0,” commented Berton Woodward, Publications Director at York University in Toronto. “It significantly improves navigation for the digital version of our university magazine, YorkU. There is direct access to the articles from a custom table of contents, a built-in archive that you can search, and a variety of new ways to view content as you flip through. I believe it will provide our readers with an even more intuitive and interactive way to relate to YorkU magazine.”
“We are looking forward to deploying the new ActiveMagazine 3.0 across our digital magazine titles. The integrated archive will provide our readers with searchable access to multiple-years of content, extending advertising exposure and the value of our trusted brands,” said John Blanchard, Vice President of Manufacturing for Reed Business Information. “With improved ease of use and flexible customization options, this release will help us boost readership, further cut printing and distribution costs, and create new opportunities to monetize our magazines’ content”.
“This all-new version of ActiveMagazine is the next chapter in the evolution of digital magazines,” said Yishay Yovel, Vice President of Marketing for Olive Software. “In a ‘green’ package, we provide publishers a flexible and cost-effective way to monetize their content assets, improve online stickiness and offer advertisers higher impact and click through rates.”