interclick Launches New Customer Portal With Emphasis on Analytics & Transparency
(Press Release) NEW YORK, April 27, 2011 (GLOBE NEWSWIRE) – Today interclick (Nasdaq:ICLK) launched the Company's new Customer Portal with advanced features to meet the evolving needs of online advertisers and publishers. The portal builds upon interclick's best-in-class transparency practices providing deeper insights into audience and inventory analytics.
Built on interclick's data-valuation platform, OSM, the newly re-designed portal provides real-time insights and analytics for partners. For advertisers, the portal offers complete transparency during the entire life stage of a campaign broken down by inventory and audience partners. Additional insights include conversion summary and attribution by data source, average time to convert, similar audiences by lift analysis, among several other reports. interclick's goal is to provide always-on access to detailed reporting, analytics, and insights that actually make a difference.
Publishers have access to detailed audience analysis providing them with a deeper understanding of their audience. As well as being able to use the tool for easy and actionable inventory management -- a feature that enables publishers to track and control which ads are running on their site -- the portal allows insight to valuable analytics, such as earnings per site, placement, and section.
"As the pioneer in data-valuation, our goal is to help empower all of our partners to make the best possible business decisions whether it's with us or across any of their solutions providers," said Michael Katz, CEO of interclick. "OSM's unique capabilities allow us to address the fundamental challenges for both our advertisers and our publishers, the new customer portal provides them with sleek UI's and detailed
reporting which is our way of saying thank you to them for helping make interclick such a tremendous success."
The updated portal goes live today and is available for customer login 24 hours a day, seven days a week from www.interclick.com.