Press Release: INTERQUEST Expands Its Presence at the 2013 New York Digital Printing in Publishing Forum
Charlottesville, VA (October 8, 2013)-INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, announces that more than one hundred publishing professional attended the 2013 New York Digital Printing in Publishing Forum. The event was held on September 23rd and 24th at the Marriott Marquis New York in conjunction with the Publishing Business Conference & Expo (www.publishingbusiness.com), produced by Book Business magazine (www.bookbusinessmag.com) and Publishing Executive magazine (www.pubexec.com).
According to Gilles Biscos, President of INTERQUEST, "We focus on market sectors where digital production printing is making an impact. Book printing was one of the earliest publishing markets where digital printing made an impact and it remains an important and growing segment for vendors and providers. With advancements in speed, throughput, quality, and cost we now see digital printing spreading to other publishing markets, and felt the time was ripe for us to expand our event into these areas."
The Monday, September 23rd afternoon seminar focused on trends, developments, and opportunities for digital printing in the magazine and newspaper markets. Gilles Biscos, President, and David Davis, Director, opened the forum by sharing INTERQUEST research for the newspaper and magazine markets. This session was followed by a panel of leading digital printing and finishing equipment vendors from Canon Solutions America, Hewlett-Packard Company and Standard Finishing Systems in a round table discussion. The participants provided an update of their companies' latest developments and discussed trends and applications in both the magazine and newspaper markets.
The day continued with an example of how digital printing has been successful in the magazine industry. Hearst Magazines, a leading magazine publisher, and SCI, a leading service provider, have developed a program of highly personalized magazine onserts. Hearst wanted to develop high quality very personalized and targeted advertising for their magazines. By using PURLs, personalized QR codes, augmented reality, and text & image personalization, they have produced over a dozen ad campaigns in a number of their magazines. The ads are done as onserts that are poly bagged with the magazines. No additional postage expense is incurred. Laura Reid, Vice President of Production at Hearst magazines, said that the program has been very successful because of the collaborative effort between Hearst, SCI, and with HP (the print provider). They produce the pieces on both toner and inkjet equipment. "We are getting smarter about it in terms of looking at creative ahead of time and deciding on which piece of equipment these would be best served."