What Are They Doing Right?
We’re at the midpoint of 2008, and thus far, it’s been a tumultuous year for many publishers. Many, but not all. Publishing Executive spoke with the leaders of five publishing properties about the mounting challenges posed by the rising costs of paper and postage, and the prospects of recasting their organizations as players in the ever-evolving e-media environment. All five of these organizations, as it turns out, are prospering in spite of the challenges.
In fact, several of them are significantly growing their businesses—and, in doing so, are bucking what many would consider the conventional wisdom of “riding out” these difficult times by instead investing heavily in staffing, technology, editorial products and other assets.
TIM ANDREWS, President and CEO, Advertising Specialty Institute
The Advertising Specialty Institute (ASI) has served the advertising specialty and promotional products industry for more than 50 years. Headquartered in Trevose, Pa., ASI publishes print and online business magazines, product catalogs, Web sites and informational directories. Tim Andrews joined ASI in 2003 after serving as CEO of Primedia Business Magazines, the second-largest magazine publisher in the United States at the time.
JASON BINN, Founder and CEO, Niche Media
New York-based Niche Media was founded by Jason Binn in 1998 and now is a subsidiary of Greenspun Media Group. The company publishes nearly 20 luxury city/regional magazines for high-wealth, controlled-circulation audiences, including Aspen Peak, Gotham, Hamptons and Los Angeles Confidential. The company recently relaunched Trump and Philadelphia Style and will be launching Michigan Avenue in September.
KERRY GUMAS, President and CEO, Questex Media Group
Questex Media Group, located in Newton, Mass., was founded in 2005 when Advanstar Communications sold off dozens of its business-to-business magazines, Web sites and conferences. Today, Questex publishes more than 100 print and digital publications and hosts nearly 50 conferences, trade shows and events each year. Gumas has more than 28 years of b-to-b media experience. He joined Questex in 2005 after leading Advanstar’s Technology Group.