Fast Stats: iPad-ding Media Sales; Digital Claims Lion's Share of Advertising
iPAD-DING MEDIA SALES
34% of iPad buyers said they will use the device to read newspapers and magazines, while 68% of 25- to 34-year-olds and 59% of 35- to 44-year-olds indicated a willingness to pay for news and magazines specially formatted for e-readers.
52% of iOwners (iPhone or iPod Touch owners) said they were "willing" or "very willing" to pay for newspaper and magazine subscrip-tions formatted for e-readers, compared to just 22% of non-iOwners—suggesting the familiarity with purchasing content via iTunes may make them more receptive to other digital content purchases.
Source: comScore survey of 2,176 Internet users.
DIGITAL CLAIMS LION'S SHARE OF ADVERTISING
Spending on digital advertising is expected to overtake print for the first time in 2010. U.S. marketers are projected to spend $119.6 billion on online and digital strategies, and $111.5 billion on print ads. Despite this trend, print magazine advertising is projected to rise 1.9% to $9.4 billion. Overall, U.S. spending on advertising and marketing in 2010 is anticipated to increase by 1.2% to $368 billion.
Source: Outsell's "Marketing and Ad Spending Study 2010: Total US and B2B Advertising."