It Takes a Fleet
The company employs nine people at it's plant, he adds. They work a five-day week and usually pull 12-hour shifts to get the work done. But since converting to digital printing workflow, the 45-year-old company is actually doing more business today in the four-plus color market than ever before. He reports that sales reached $800,000 last year, but Waggoner has his attention set on an increase of 25 to 30 percent this year. He attributes the profit increase to adding the platesetter, digital workflow conversion and acquisition of a color separation company.
"Our acquisition of Quickscan Color Separations allows us to complement our existing prepress services with support for all aspects of direct-to-plate workflow," explains Waggoner. "We also began using Screen's new screening technology called SPEKTA. It delivers outstanding print quality and detail comparable to 300-line high-frequency screening. When you see the difference in quality it provides on the printed sheet, it makes a big difference on our bottom line."
Fleet Graphics' work is used throughout the Dayton area, including local advertising agencies, graphic designers and magazine publishers. The company recently completed a four-color, 60-page annual report for Chaminade-Julienne Catholic High School. And for an international safari club, Fleet printed a 600-page hardbound cover book and a 160-page four-color magazine—something that film workflow never allowed. Additionally, Waggoner says that a local manufacturer uses Fleet to feed its two 40-inch presses, which allowed that company to save costs by eliminating it's entire prep department.
If you ask Waggoner, it's enough proof for him.