It's Not Easy Being Green
PPE: Can you offer any tips to help other publishers make their workflows more environmentally friendly?
DM: Don't varnish! Use recycled papers and soy inks. Don't produce so many magazines for the newsstand that just get shredded (and often not recycled). Write about topics that are worth the paper they are printed on. Sheesh! How many magazines does the world need about sports, celebrities, cigars, Monica...?