Jameson Publishing CEO Jim Roddy: On the Recession, the Value of Beer and the Power of Print
Our Web product is also a competitive advantage for us. We're not just buttons and banner ads. We have the ability to syndicate content for our advertisers, promote them to our audience, and can then capture leads for them from that content syndication. We brand it under the name MarketConnect. Our customers don't really care what we call it—they're just thrilled with the results.
Most important to our success is this: We're not the biggest publishing company in North America, but I'd put the quality of our employees up against any other b-to-b publisher. Our team did a phenomenal job during the recession. They understood the need to do more with less. And they didn't just hold down the fort; they innovated and positioned each of our products to take advantage of growing sectors in their industries. Our customers love our employees, and so do I.
Skodzinski: Have you held any virtual events or webinars? If so, do these provide significant supplemental revenue, or do you expect them to in the future?
Roddy: We produced several webinars in 2010, and we expect to produce more in 2011.
We don't have plans for virtual events because our Web product, which we've branded under the name MarketConnect, simply provides way better value than what we've seen virtual events do. There's no reason to add that product to our offering now when our combination of magazines and MarketConnect is so effective for our customers.
Skodzinski: Where is Jameson Publishing investing most heavily?
Roddy: You're probably expecting me to talk about something cutting-edge here, but that answer wouldn't be accurate. We're investing most heavily in our people. We've learned over the past 30 years that the core of a publishing company is its people.
All publishers have desks and computers and websites and print a book every month. What separates ordinary publishing companies from world-class publishers is their ability to connect with their market, adapt to the market's needs, and innovate to make your product indispensable to both your subscribers and your advertisers. Desks and computers don't do that. People do that.