Jupitermedia Buys Mediabistro for $20 Million
Jupitermedia Corp., an Internet research company and stock art provider, announced this week it has acquired New York City-based Mediabistro.com, a career and community site for media and creative professionals, for $20 million in cash and a two-year earn-out that could result in an additional $3 million in cash consideration.
Mediabistro.com was launched in 1996 by Laurel Touby as an online collection of media industry job postings. Its popularity led to investor financing, and the Web site was incorporated in 2000. Today, the site also offers educational courses, events, forums, original content and a premium subscription service—in addition to its still-popular job listings. The site pulled in 600,000 unique visitors in 2006.
“We are very excited to add Mediabistro and their community of members to Jupitermedia,” says Alan M. Meckler, chairman and CEO of Jupitermedia. “Mediabistro.com is run by a top-notch team … [which] has nurtured a very loyal following of media and creative professionals that relies on Mediabistro to find jobs, learn about the latest industry happenings and best practices, and bring them together at live, community-driven events around the country.”
“Becoming part of the Jupitermedia team will mean a huge growth opportunity for Mediabistro,” says Touby, who will remain with the company as a senior vice president. “Our organizations’ product offerings complement each other perfectly. We are so excited to be working with people who are very experienced at cross promoting products and services across their networks and customer bases.”
Jupitermedia also owns Internet.com and Graphics.com, which offer similar services to Mediabistro.com.