New Hearst Department to Focus on Expanding Brand Content Into Multiple Channels
(Press Release) NEW YORK, March 14, 2011—Veteran branding executive David Kang has joined Hearst Magazines as creative director, content extensions, it was announced today by David Carey, president, Hearst Magazines. In this newly created role, Kang will oversee a department that will focus exclusively on content extensions for the company's digital and print brands. Jacqueline Deval, vice president and publisher of Hearst Books, will move into this new group, and will continue to develop Hearst brands' content into book form. In addition, a business development executive will be announced shortly. The group will report to John Loughlin, executive vice president and general manager, Hearst Magazines.
From May 2007 to December 2010, Kang served as senior vice president and general manager of Rodale.com, where he oversaw strategic planning and successful digital brand extensions, including Eat This, Not That! and The Biggest Loser Club. Prior to that, he was senior vice president, entertainment, at Major League Baseball Advanced Media. Previously, Kang had been senior vice president of strategic development and new media at leading artist management company The Firm and senior vice president of new technology and strategic development at BMG. Kang has also served on the faculty at Harvard Business School and has consulted for many companies on media, entertainment and digital strategy. He is a graduate of Stanford University, Harvard Law School and Harvard Business School.
"We're increasingly focused on new ways to build out revenue streams for Hearst's brands by leveraging our rich content and editorial franchises onto multiple platforms," Carey said. "David has extensive experience in brand strategy and content creation and is the right person to lead our efforts in the next phase of expansion at Hearst."
Kang added, "I look forward to working with Hearst and its incredible brands to identify opportunities to take pre-existing editorial content and concepts, as well as create new ones, and develop them into other consumer products and revenue channels."