Kevin O'Malley Named SVP, Publisher and Chief Revenue Officer of Elle
(Press Release) NEW YORK, May 31, 2011—Michael A. Clinton, president, marketing and publishing director, Hearst Magazines, announced today that Kevin O'Malley has been named SVP, publisher and chief revenue officer of ELLE, which was recently acquired by Hearst from Lagardère SCA.
O'Malley's new appointment is effective immediately and he will continue to report to Clinton. Robin Domeniconi, currently ELLE's chief brand officer, will move into a corporate role at Hearst where she will focus on business and strategic development. Kevin Martinez, ELLE's publisher since July 2010, will remain at the magazine as an associate publisher.
O'Malley was most recently vice president, publisher and chief revenue officer of Esquire, which he joined in February 2003. Under his leadership, Esquire has experienced phenomenal advertising growth, most recently showing an 11 percent increase through May 2011. In addition, O'Malley and his team, along with Editor-in-Chief David Granger, have been at the forefront of developing brand extensions and digital innovations, including the first-ever electronic magazine cover in 2008, interactive cover treatments and augmented reality in 2009, a furniture line which launched in 2011, and, of course, the Esquire Signature Space program, now in its eighth year. In addition,
Esquire has launched critically acclaimed iPhone and iPad apps and publishes a successful bi-annual luxury men's style guide called The Big Black Book. A replacement for O'Malley at Esquire will be named shortly.
"Kevin has shown a tremendous amount of innovation and creativity during his time at Esquire and developed thoughtful, multiplatform programs with major advertisers ranging from Lincoln to Hugo Boss," said Clinton. "His expertise in the luxury and fashion space, coupled with his ability to understand how to take a magazine brand well beyond the page, makes him a perfect fit for ELLE/."
Prior to joining Esquire, O'Malley was president of Emap USA's Sports Division, where, from August 2000 to February 2003, he oversaw a number of men's sports-focused publications. Prior to that, he served as vice president/publisher of Men's Journal, where he helped shift the title from its sports-and-fitness focus into a men's general-interest magazine. Previously, he was associate publisher at Rolling Stone. O'Malley worked at Hearst from 1987 to 1993, in new magazine development and at Esquire.