Kiplinger Inks Deal to Bring Programming to Hotel Rooms
The Kiplinger Washington Editors, Inc. has announced an agreement with media services provider LodgeNet Interactive Corporation to bring Kiplinger's personal finance programming to over one million upscale hotel rooms.
Beginning in November, LodgeNet's "Free on Demand" television service, which is available to guests at luxury hotels, will air content from Kiplinger's Personal Finance. According to the magazine's publisher, Alex McKenna, programming will be seen by over 200 million unique hotel guests each year.
"LodgeNet's unique ability to deliver such a mass, affluent and well-educated audience is perfect for our advertisers, who want to align with our brand across multiple platforms," McKenna said in a press release.
Sales teams at both LodgeNet and Kiplinger will sell ad space in a branded section of the Free on Demand channel. The programming, which will cover a range of personal finance topics, will be measured by Nielsen On Location Media.
" .. independent, third party research shows we deliver Kiplinger's targets such as c-suite executives, active and engaged investors and people with household income of $250,000 and more," Darla Schultz, vice president of iTV Advertising & Content for LodgeNet, said in the press release.
The Kiplinger Washington Editors, Inc. publishes The Kiplinger Letter and Kiplinger's Personal Finance magazine.