Kiplinger Selects uSamp to Build Branded Online Market Research Panel
(Press Release) ENCINO, Calif. (January 20, 2011)—uSamp (www.uSamp.com), one of the world's fastest growing technology and online sample companies, announced today that the Kiplinger organization (www.kiplinger.com) has chosen it to power a custom online market research panel bearing the acclaimed publisher's name.
Kiplinger is a Washington, D.C.-based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products. The online research panel, drawn from the business decision makers, investors and professional financial advisors attracted by Kiplinger's online traffic, will be available to uSamp clients for market research surveys.
Launching this month, the panel is being developed through uSamp's PanelNet technology, a tool for building branded online panels customized to meet the specifications of any worldwide brand. PanelNet is a component of uSamp's SampleMarket, a next-generation Web-based panel access platform that allows clients to use, track and monitor online panels.
The Kiplinger panel is part of uSamp's B2B panel growth strategy, furthering the cultivation of a first-class B2B panel for market research studies. uSamp has previously built custom online panels for J.D. Power and Associates, Buzzback Market Research and many others.
"Kiplinger is a highly respected name among both financial services professionals and consumers," said Gregg Lavin, co-founder and President of uSamp. "Kiplinger recognizes the tremendous value in branding itself and getting closer to its customer base."
"In selecting uSamp as our partner to build the Kiplinger online panel, we benefit from the most robust and advanced technology in the industry," said Wallace Ryland, Kiplinger's Director of Digital Business Development. "Equally important is uSamp's best practices in panel management, from recruiting and retaining panelists, to customer service and communications. They offer unique benefits and compensation to readers who choose to participate."
uSamp technology gives market researchers and brand managers the ability to create an online panel for their own use without the cost and complexity of building a website, managing server infrastructure or developing a custom solution. Each online panel site can be fully tailored to meet the exact specifications of any global brand, with a look and feel that matches the brand—even as uSamp provides the underlying site hosting and security.