Kiplinger’s to Publish First-Ever Single-Topic Issue
In the crowded marketplace of personal finance magazines, one publication is taking strides with its October issue to separate itself from the pack. Kiplinger’s Personal Finance is dedicating its entire October issue to a single subject: the environment. Kiplinger’s aims to show readers how thinking green not only benefits the planet, but how it can also improve their personal finances.
And while the topic may seem unusual for a magazine about personal finance, Fred W. Frailey—Kiplinger’s editor—says the subject of the environment presented an endless number of story possibilities for his editorial staff. “This issue is a big departure for us. In fact, I don’t think we’ve ever devoted as many pages of an edition to a single topic,” he says. “But then, you seldom encounter a subject so full of possibilities for making money as an investor and for saving money as a consumer.”
In other Kiplinger news, the Spring 2007 MRI report showed a 3-percent increase to 2.3 million in the magazine’s audience since the Spring 2006 report. Its two primary competitors—Smart Money and Money—experienced 11- and 7-percent declines in readership, respectively, during the same time period.