KPG Touts Matchprint Virtual's Color Matching
Kodak Polychrome Graphics (KPG) recently invited journalists to New York to show off the company's Matchprint Virtual Proofing System. The product, which shipped in July, enables publishing teams to collaboratively proof and markup pages over an Internet connection.
KPG is ramping up its marketing efforts around the product, zeroing in on color accuracy as a key point of distinction. Company officials say Matchprint Virtual is so color accurate, it can even be used for contract proofs.
KPG's print media manager Jennifer Bergin outlined Matchprint Virtual's history and advantages for the press, then turned things over to KPG technician Al Chisek, who demonstrated the product's remote proofing markup, and color matching capabilities for the media.
Chisek demo'd how the product fosters collaborative workflow, using remote markup functions. He loaded and annotated a 300M file housed on MatchprintVirtual.com, located on a server 3,000 miles away. The file rapidly downloaded over Chisek's T1 Ethernet connection.
Performance was peppy, with no noticeable lag, as Chisek remotely edited the document. He didn't produce hard copies for attendees to compare, but did share one printed before the demo.
During the demo, KPG officials stressed that Matchprint Virtual is more technologically advanced than most 'soft-' or collaborative-proofing systems. These allow pages to be previewed and notated online, but can't be used for matchprints or contract proofs, KPG officials say.
"We're talking about color-accurate proofing [with Matchprint Virtual]," KPG's Bergin says. "We're offering monitor-to-monitor match, monitor-to-hard-copy match, and location-to-location match."
That means when an art director or account executive in, say, New York is working with a prepress operator in Los Angeles (or wherever), the RGB colors they proof on their computer screens will match the CMYK-generated colors on the printed hard copies.
How is this possible given the prevalence of low-cost computer monitors in use today? Answer: It's not. KPG's Matchprint Virtual solution includes a pair of customized monitors, proprietary color science hardware, and virtual proofing software developed by KPG's partner, RealTimeImage Inc., San Bruno, Calif.