10 Do’s and Don’ts for Implementing a CMS
“During the migration process, we have to tag all of that old content so that it synchs with the new content,” he says. “It doesn’t do you any good to have a bunch of images and articles with all the new stuff having one set of metadata and the old set having none or limited.”
Integrating existing content was central to F+W’s mission. “At F+W, we have years of extremely valuable content that has not been available digitally to date,” Lerner says. “By developing a content repository, we are now able to parse the content and deliver it to our communities in multiple formats. We create DVDs, PDFs, and online subscription services of current and archived content by theme and/or date.”
Providing rich, audience-friendly contextualization—by subject, date, source of content, tone of article or other categories—is essential to seamless integration of new and existing content, Crouy says.
DO seize the chance to reorganize how you want readers to interact with content.
Take the opportunity to overturn print-centric thinking, advises Ferrick, by changing the way information is organized and presented on Web sites. “You don’t want to lose the content, but you don’t want to make the old content the focus,” he says. “You definitely want to use any kind of new site or new CMS as a stepping off point for a new direction.”
Setting up a site like a table of contents in a print magazine or presenting content as if it were adjunct to a print edition is “missing a golden opportunity to organize it more for a site visitor compared to a magazine reader,” he says. “Now is the chance to totally reorganize these navigations.”
To make such a transition easier, Ferrick recommends building out in stages for people used to the old site, rather than risk overwhelming users by introducing many new features and designs all at once.