10 Do’s and Don’ts for Implementing a CMS
DON’T choose a vendor too quickly.
F+W talked to many companies before settling on a solutions provider. “We needed to find a digitization partner with whom we felt comfortable,” Lerner says.
“It’s a mature market, so there are a lot of solutions to meet your needs,” Woods says. “Take time to compare them, because simply selecting the most common or the most popular CMS might not be the right choice for you.”
Woods believes it’s wrong to overlook newer companies: Younger CMS/WMS providers sometimes have better technology because they do not have legacy code problems. On the other hand, it’s critical to make sure a vendor is either certified or has experience implementing a particular product.
“We went with a company based on price, and while they are now much more educated, we kind of paid for their learning process,” Ferrick says.
DO plan for the need to integrate future platforms.
Crouy recommends an open-source CMS, for those who can afford it, because content platforms can quickly evolve. “The Web is changing rapidly, and you never know what will be happening tomorrow,” he says. “You need to be able to plug yourself into new social-media applications, or your platform will have a hard time evolving based on what comes up next.
“Competitiveness depends on trends,” he says. “If everybody is using Digg and you cannot integrate it, you will lose a lot of [consumer] interest.”
David Renard of research firm MediaIdeas agrees that open source is the way to go. To ensure smooth workflow integration down the road as CMSs/WMSs continue to evolve, he believes it is essential to adopt an XML-based solution. “It’s the [standard platform] concept you must look forward to rather than particular products that are on the market today,” he says.