Lauren Bronchtein Joins MPA – The Association of Magazine Media as SVP of Research and Insights
New York, NY (March 4, 2013)—Media and advertising veteran Lauren Bronchtein has been named Senior Vice President, Research and Insights, MPA – The Association of Magazine Media, it was announced by Mary G. Berner, President & CEO, MPA.
In her new role, Bronchtein will be responsible for all marketing and measurement research activities for the organization; aggregating and analyzing data and trends that promote and prove the influence and effectiveness of Magazine Media. She will report to Berner. Bronchtein will also preside as President of PIB, a member organization administered by MPA that is the premier source of consumer magazine advertising spending and related data. She replaces Wayne Eadie, who, after serving as head of MPA research for nearly a dozen years, is stepping down to retire. He will serve in an advisory capacity at MPA through June 2013.
MPA has also named Alison Heisler as Director of Strategic Partnerships, tasked with a critical role of growing the Magazine Media network through innovative sponsorships. She will focus primarily in the digital space, but will package programs across the industry’s business lines. She will report to Christopher Kevorkian, Chief Marketing Officer, MPA.
“We’re so excited to have Lauren on board, someone who will bring passion, creativity, energy and a media-agnostic approach to crafting and communicating the industry’s unique selling proposition. She will lead the charge in conducting and identifying research that champions the Magazine Media brand experience, which delivers powerful relationships that influence, inspire and endure,” said Berner. “We are also lucky to be able to tap the considerable talents of Alison to expand and solidify MPA’s sponsor relationships, particularly in the tech arena, which is very much a sweet spot for industry growth opportunities.”
Berner added, “At the same time, we bid a fond farewell to Wayne Eadie, whose leadership and tremendous reputation in the media research community has served the industry so well over the years. We wish him the best as he begins the next chapter of his life.”