List Rental Prices Continue to Decline, But Show Signs of Stabilizing
Released this week, Worldata's Summer 2009 List Price Index, which tracks list rentals' pricing and trending, showed that prices continue to decline across several major categories, although there are now signs that prices could be stabilizing somewhat. Permission-based e-mail b-to-c continues to show the largest price decrease and percent decrease from the previous year. Permission-based e-mail b-to-b lists saw the second-largest price decrease.
"This quarter we are noticing prices within many of the categories have started to level off, a sign of the times that the economy is attempting to stabilize," said Ray Tesi, senior vice president of Worldata. "I think it is important to note that although there is a huge difference from last summer to now, from quarter-to-quarter we are starting to see prices even out. Consumer e-mail files are still dropping, showing the most price activity from last summer to this summer. The consumer market is still evolving in order to keep marketers interested."
Permission-based international e-mail remains showed only a slight price decrease from last quarter. "International business e-mail files continue to show that they are effective, with prices remaining essentially unchanged since last quarter," said Tesi.