Livingly Media Expands Sales Offerings and New York City Team
San Carlos, CA (July 10, 2013) – Building upon its robust suite of creative services for advertisers, leading digital publisher Livingly Media, Inc. today unveiled Branded Publishing, a new advertising platform that integrates promotional content into the fabric of Livingly’s captivating online user experience. The platform allows brands to connect with Livingly’s 25 million global monthly users across its three lifestyle properties, Zimbio, StyleBistro and Lonny, through a tailored blend of native ads, rich media, and content marketing as well as sponsored posts and galleries.
“Livingly has attracted a huge readership by offering the most compelling content on the Web. We’ve build an in-house publishing platform, complete with editing tools and analytics, all geared towards helping editors engage our audience,” said Tony Mamone, CEO, Livingly Media, Inc. “This industry-wide shift towards native monetization shows no sign of slowing – we’re excited to give advertisers access to the editorial tools that have proven so successful for Livingly, allowing them to reach our readers in a more authentic way.”
Branded Publishing is the latest addition to Livingly’s overarching Creative Services Suite, which offers marketers a plethora of different options to create completely customized campaigns. Livingly’s technology-based publishing platform is complete with tools to allow editors to quickly write and publish articles, polls, games and thousands of photos and videos each day - all while tracking user consumption and trends to help make decisions about future content. Utilizing this nimble platform, Livingly’s Creative Services Suite offers advertisers several different sponsored content formats to convey key messages to its readers in a non-interruptive, organic way. Sponsored content is promoted is the same was as editorial content, but clearly labeled for readers.
As the company expands its offerings for advertisers, Livingly also added to its sales and marketing team in New York City to account for the growth. Sasha Kravetz and Rebecca Catti join the company as sales Account Executives working under Nicole Amico Smith, VP of Sales. Jackie Monteforte serves as a planning Account Manager, working closely with the sellers to plan campaigns, construct media plans, and analyze and optimize the performance of programs. Jessica Casey and Liz DeMarco round out the marketing team as Marketing Manager and Designer, respectively. Reporting to the Director of Marketing Danielle McMurray, Casey and DeMarco are tasked with designing and creating custom advertising programs on behalf of Livingly clients.
"New York has always been one of the most exciting and rewarding places to work, attracting top talent that thrives on the city's energy and sense of opportunity,” said Smith. “We’re excited to have an even larger team to help our partners navigate through Livingly’s more robust menu of advertising opportunities.”
Headquartered in San Carlos, California, Livingly opened its New York City office in June 2012. It has grown into a vibrant environment of more than 20 team members, half of which focus on sales and marketing, and the other half on editorial for StyleBistro and Lonny. Since launching its sales force just under one year ago, Livingly’s advertising clients have include Macy's, Coach, The Home Depot, Victoria's Secret, Ralph Lauren, Natori, Crate + Barrel and Room & Board.