How a Local Charleston Magazine Sold National Cookware Company Le Creuset
When Caroline Nuttall realized that $30 billion go to creative agencies annually, the CHARLIE magazine founder understandably wanted a slice of the pie. She realized that she could utilize the content expertise of her Charleston-based magazine to break into this market and develop content on behalf of advertisers.
Nuttall decided that instead of selling space in the magazine or website, she and her staff would focus on developing stand-alone content brands for advertisers. This strategy helped Nuttall gain access to much larger brands than she could typically reach when selling display ads. One of those big advertisers was Le Creuset.
In the following video Nuttall explains how she sold the national cookware company and created engaging brands that grew its audience.
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