Looking for Recycled Paper That Won't Break the Bank?
If you are looking for a printer that can offer you better choices environmentally, it is getting easier all the time. Based on publisher demand, several printers now stock a variety of high postconsumer recycled (PCR) book papers at cost parity.
The Recycled House Sheet
Thomson-Shore, a book printer based in Ann Arbor, Mich., made a corporate decision to become proactive about purchasing and promoting environmentally improved paper grades to its book customers.
"Being a good steward of the environment fits our company values, and we accept our responsibility to demonstrate actions supporting these values," says Terri Barlow, vice president of sales and marketing of Thomson-Shore. "This is why we joined the Green Press Initiative [GPI]. As a member of GPI, we established a goal that PCR fiber would exceed 25 percent of our total annual paper volume within three years. During strategy sessions, we developed several actions that would get us to this goal. Included in these actions were our paper choices, development/testing plans and marketing strategy. Our strategy has been the key to our success to date, and we are well ahead of our first year goals."
Thomson-Shore stocks a range of papers including:
• Glatfelter's Nature's Book Natural 50-percent PCR,
• Glatfelter's Thor White 15-percent PCR,
• New Leaf's EcoBook Natural 60-percent PCR,
• New Leaf's EcoBook White 100-percent PCR, and
• Stora Enso's Fortune Matte 10-percent PCR.
Thomson-Shore's biggest step, however, was making Glatfelter's Nature's Book Natural the company's house sheet at parity with the equivalent virgin text stock. This step pretty much guarantees its increased use. As a result of its actions, Thomson-Shore has increased its PCR usage by 9 percent in one year.
Based on the company's estimated annual usage of the Nature's 50-percent PCR house sheet alone, the company will be saving the following resources: